Over the past few months I have been using the HTC Touch Diamond Smartphone and although it is a very stylist device and incorporates a 3.2 mega pixel camera with a touch interface, sadly the responsiveness of this interface is very poor compared to Apple range and this really does tarnish the whole experience.
This however did make me think about the whole issue around Innovations. The Apple offerings have all tended to be very disruptive and completely new to the marketplace whilst other fast followers like HTC have tended to be incremental with their product set, i.e. they developed the handset first and are now introducing advanced features like the touch interface etc. Saying that, the whole issue around Brand loyalty also needs to be considered, i.e. if you are a brand follower I am sure the incremental releases HTC are introducing will only enhance the whole experience however when compared to other disruptive innovations the leap may not be as smooth or encourage migration from other device users.
Therefore with the UK’s very price driven culture and multitude of comparison sites should strong brands only focus on incremental innovations with the possibility of actually loosing customer penetration or wait for disruptive advances at the risk of alienating some of their loyal followers?
The answer is both, with only incremental or disruptive advances you will certainly either lag behind or make costly wrong decisions on occasions. To truly innovate a company needs both, incremental innovations should be everyone’s bread and butter and continue the revenue streams whereas the disruptive ones will hopefully enhance the range and attract followers from other brands.
For all you lovers of the HTC however, “geek brief Podcast 429”
announced today information about the forthcoming HTC Touch 3G so you will probably want to wait for this; HTC Update
As Technology continues to develop at a faster pace how many of us rely more on our handheld devices than we do on our laptops? However although the proliferation of these devices through to the mainstream is accelerating especially with Apple’s “Apps” how many organisations are actually raising their game to embrace these?
Even though smart phones and mobile devices have been around for a number of years there are still not that many websites which have actually sized their pages for their use and with the current rise of downloadable Apps this is a golden opportunity for everyone to resize / relaunch their mobile strategies to embrace this growing customer base which now is becoming a Global community.
Therefore if this the dawn of the mobile device, the first organisations who dare to embrace this medium will reap the rewards and market share of this growing Global need, however with the multitude of mobile domains still in use will Apple become the defacto standard?
If like me you work in a large city and use the transport system you cannot have missed the proliferation of free newspapers, ranging from daily news, financial news, sports, cars, lifestyle etc. Even though the advertising model allows for these to be produced free it does make you wonder how many of these papers are actually recycled on a daily basis, especially when upon returning home the streets, stations and trains are littered with hundreds of read free newspapers.
Personally, I now have a number of Podcasts which I download during the week which replace the needless use of natural resources and from a personal perspective I at least feel that I am not adding to the problem of deforestation. In addition to the environmental benefits by listening to Podcasts they also make me more efficient as they ensure that I am only absorbing the news that I require rather than the pages of adverts and gossip which I would usually skip past.
This issue made me question how many other publications do people accept and only give a cursory read to before discarding. As the world becomes more advanced and the need for knowledge increases it is probably time to stop the traditional methods of communication by producing Brochureware and move to more advanced formats like Podcasts and online help.
Even now most websites still offer to send out Brochureware if the subject is too complicated to post online. However with the advances in technology and the younger generation requiring more information immediately maybe it is time to move to a more downloadable culture. This would not only vastly reduce companies printing and postage costs but would also be an easily definable amount of savings which could add to their overall Carbon Reduction programmes. So shouldn’t we all look to add more Podcasts and downloads to our websites rather than continuing to send our Brochureware?