Digital Convergence is key but where is all our Data?

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Since the inception of the internet back in 1991 we have all been on a journey to digitise our lives. In the early days (Dial up started in 1992 in the UK) you could go off and make a cup of tea whilst your email downloaded however the transition from paper had started. Things got a lot faster in 2000 when broadband arrived however you were still very constrained by how much you could afford to spend on a PC and your knowledge of the Internet. Everything changed however over the next decade as numerous products launched e.g. iTunes, YouTube, MySpace, Facebook, Flickr, LinkedIn, Instagram to name but a few; hardware became immensely cheaper and thoughts of cybercrime didn’t even enter our minds. In the 15 years since it is unbelievable to think how far we have come and of course where it will go, however just a scary thought can you even count have many sites have you signed up for with a handful of email addresses and provided all of your personal details? (Hopefully you don’t use the same passwords for your Banking as you do on social sites). As technology both in the enterprise and the consumer space becomes cheaper and everything moves to the cloud it is extremely important to think about your data (especially what you are giving out, to whom and how you will get it deleted). As a greater number of the established players buy up competitors it does mean you are required to sign up for less to get greater coverage however that does mean they will all have more visibility of your data. Apart from the normal considerations when you sign up for a Cloud Service i.e. Usability, Security, Jurisdiction etc., I bet the one thing you do not consider is how can I leave (This is naturally what they hope for too as the more cloud services are used the harder it is to leave unless you have a plan from day 1 as the data becomes too intertwined to extract).
I have had a few instances recently where it has taken months to exit cloud providers due to data removal, plus some recent cyber events like the hacking of Ashley Madison have highlighted that even companies who charge to remove your data sometimes still don’t actually remove it. Therefore as we all move more and more of our data to the cloud don’t forget to keep your eye on your data so as “Digital Convergence” becomes the next buzz word you will know where everything is and have suitable plans to ensure you can close everything down before you migrate to bigger and better things. Your reputation may just depend on it.

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Author: Steve Wakefield

Steve Wakefield is an experienced Innovator presently based in London.

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