Traditionally all industries have relied upon skilled salespeople to bring in business. These sales have then been supported by either paper brochures or enhanced brochure-wear on websites. You will know however if you have ever completed any personality tests that different people respond better to different approaches. Some people are graphical and like to see figures, some people are audible and like to hear things, some people are visual and like to read things etc. So why then do we still only address a few of these when trying to increase our customer base? With the continual adoption of Web 2.0 products everyone should consider all types of people to gain extra market share and in addition to brochure-wear consider podcasts, online presentations, blogs, wikis etc.