On Line Apps and Market Share

As Technology continues to develop at a faster pace how many of us rely more on our handheld devices than we do on our laptops? However although the proliferation of these devices through to the mainstream is accelerating especially with Apple’s “Apps” how many organisations are actually raising their game to embrace these?

Even though smart phones and mobile devices have been around for a number of years there are still not that many websites which have actually sized their pages for their use and with the current rise of downloadable Apps this is a golden opportunity for everyone to resize / relaunch their mobile strategies to embrace this growing customer base which now is becoming a Global community.

Therefore if this the dawn of the mobile device, the first organisations who dare to embrace this medium will reap the rewards and market share of this growing Global need, however with the multitude of mobile domains still in use will Apple become the defacto standard?

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Author: Steve Wakefield

Steve Wakefield is an experienced Innovator presently based in London.

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