Traditionally all industries have relied upon skilled salespeople to bring in business. These sales have then been supported by either paper brochures or enhanced brochure-wear on websites. You will know however if you have ever completed any personality tests that different people respond better to different approaches. Some people are graphical and like to see figures, some people are audible and like to hear things, some people are visual and like to read things etc. So why then do we still only address a few of these when trying to increase our customer base? With the continual adoption of Web 2.0 products everyone should consider all types of people to gain extra market share and in addition to brochure-wear consider podcasts, online presentations, blogs, wikis etc.
Bankervision
- 2009: A personal review December 30, 2009Well, I’m back from Austria, and I can tell you, the skiing there was awesome. And I know those of you with families will probably be horrified to know this, but I have to say that taking oneself off during Christmas and not having to do more than calling a few people back home was just an amazing relief. You know how stressful all that Christmas stuff can b […]jagardner
- I’m stranded, but thanks! December 22, 2009I’m stranded due to snow in Manchester. Rumour is that the airport has run out of runway de-icing fluid. I suppose that doesn’t matter, because I’ve also heard that at Heathrow Terminal 5, they’ve run out of staff to man gates, because everyone is running up and down runways doing de-icing. Isn’t it interesting how these bits of passenger information percola […]jagardner
Bankinn
- Collaboration Spammers February 22, 2009As we all embrace Web 2.0 and find more and more ways to collaborate both personally as well as professionally, there seems to have also been an evolution in the spamming community and they now feel they have an open invitation to progress from email spamming to cold calling. A day does not pass for me [...]innovationtoday
- Geo (Geographical) Web February 22, 2009As our technological world advances the boundaries between the virtual and physical are beginning to merge. You may have used or at least seen Sat Navs in cars and possibly GPS within our mobiles however are you aware that the crossover to the Internet has started? There are many web tools and applications, which are now using [...]innovationtoday
Innovation Tango
- Blogging Break January 21, 2009I must apologise for the lack of content in the past few weeks. I am currently working on a number of new posts and hope to upload them soon. Coming soon: Open Source Education Thin Clients On The Move Wouldn’t It Be Coolinnovationtango
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